Treats Fit for a Queen

For over 60 years, the historic New Smyrna Beach Dairy Queen has dished up delicious eats to hungry patrons. With its classic exterior, the DQ is truly a relic of days gone by. Retro signage with the image of an ice cream cone, complete with signature curl, beckons to passersby on Dixie Freeway. A cheery blue and yellow awning provides shade at its walk-up counter. On the menu, you’ll find traditional favorites like rich, velvety sundaes, chocolate-dipped cones, and shakes, as well as all beef hot dogs. Outdoor seating is available at umbrella-covered tables in a park-like setting.

The NSB icon was opened in 1953 by waitress-turned-owner Mary McGuirk. McGuirk invested her savings of $8,500 into the franchise and carefully selected a prime spot—a corner lot on US-1, right on the way into town. The investment proved to be a smart one, as the Dairy Queen still enjoys sweet success today. Stop in for a quick treat after a day at the beach.